City Cast is committed to tracking–and publishing–demographic information about our podcast guests. Diversity is a core City Cast value, and accountability is another. We want to have podcast guests who are diverse in race and ethnicity, gender, economic background, and geography. Tracking and publicizing guest demographics is a way to hold us accountable for representing the diversity of Pittsburgh.
So are we living up to our values? How diverse is our podcast guest pool, really?
This is the third year of data we have about City Cast Pittsburgh guests. (Here’s our report for 2024.) We ask each of our City Cast Pittsburgh podcast guests a few questions about their gender identity, racial/ethnic identity, and neighborhood. About 80% of guests responded in 2025. The following data encompass a total of 79 guests who appeared on the podcast between Nov. 1, 2024 and Dec. 31, 2025. (We did not count City Cast Pittsburgh staffers who appeared on the podcast.)
We then used census data to compare our podcast guests to the broader Pittsburgh city and metro population. This helps us see how well we’re reflecting the community we’re serving.
Pittsburgh is an overwhelmingly white city and metro area, and City Cast Pittsburgh’s guest pool mirrored that. City Cast Pittsburgh had a lower percentage of Black guests than the city, but the 10% of guests who were Black in 2025 represented a slight increase over 2024. We had slightly fewer Hispanic/Latinx guests (3%) than we did in 2024.
We also asked about gender identity. Slightly more than of our guests identified as female (52%), with 48% identifying as male.
