What Is Pittsburgh's Brand?
If you were trying to convince someone to invest in Pittsburgh — say, move their company here or build something new in our city — how would you make the pitch? That's what Stefani Pashman thinks about all the time. She's CEO of Allegheny Conference, one of the biggest economic groups in the Pittsburgh area, and describes her job as growing, selling, and fixing the region. She joins us to talk about courting power players, what it's like to market a city that's actively redefining itself, and why business leaders do — and don't — want to invest in Pittsburgh's brand.
Learn more about the sponsors of this July 15th episode:
Become a member of City Cast Pittsburgh at membership.citycast.fm.
Want more Pittsburgh news?
- Sign up for our daily morning Hey Pittsburgh newsletter.
- We’re on Instagram @CityCastPgh.
- Text or leave us a voicemail at 412-212-8893.
Interested in advertising with City Cast? Find more info here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Subscribe To Our Newsletter
Stay connected to City Cast Pittsburgh and get ready to join the local conversation.
Latest Episodes
What To Do During an ICE Encounter in Pittsburgh
Community leaders and business owners in Beechview — the heart of Pittsburgh's Latino community — say ICE activity has been increasi...
Won't You Be a Reader? The Campaign to Raise Lifelong Readers {SPONSORED}
On this bonus episode sponsored by the Grable Foundation, we're talking about a local push to make sure every child has access to the boo...
Does Pittsburgh Have the Meats? A Guide to Pittsburgh BBQ
Can Pittsburgh hold its own when it comes to barbecue? We definitely don’t have the smoked-meat reputation of Texas or the Carolinas, but...
‘Your City Could Be Better’: How Las Vegas Is Handling Record-Breaking Heat — Presented By City Cast Pittsburgh
It may not feel like it right now, but extreme heat is coming for Pittsburgh, and Las Vegas might have the answers you need. An already s...
Iceburgh Loaf Pan, Fetterman's GOP Lovefest & Pittsburgh Remembers 9/11
Today marks the 25th anniversary of the September 11, 2001 attacks. Western PA was directly affected: one of the hijacked planes crashed...
Piggy Races, Corn Pits & More Pittsburgh Fall Fun
Is apple picking overrated? Are ping pong and piggy races uniquely autumnal? Would you like to make a snow (corn?) angel in a pit of drie...
The Latest John Fetterman Bombshell, Explained
U.S. Senator John Fetterman’s former staffers have a lot to say about his public behavior and private comments, according to a new exposé...
Perfecting the Pittsburgh Dialect
Pittsburghese is full of fun terms and quirks, like (lovingly) referring to your nosy neighbor as nebby or saying it's slippy aht. But ho...
‘Your City Could Be Better’: How Nashville Is Beating Flock — Presented By City Cast Pittsburgh
Do you know what kind of surveillance technology is being used in Pittsburgh? In Nashville, the city government has blocked numerous meas...
Duolingo’s Iran War Problem, Airport Auctions & Eviction Wins
The Trump Administration’s latest round of sanctions against Iran, dubbed “Operation Economic Outcast,” includes restrictions on cooperat...